Alex Grisanti opens his Southaven pizzeria Friday

It’ll take a big sign for Alex Grisanti to let folks they’ve arrived at his new restaurant. On Friday, Elfo Pizzeria in Southaven opens, part of Elfo Grisanti Northern Italian Cuisine.

He’s pretty sure people will call it Elfo’s.

Grisanti worked for years along alongside his father and brother Judd at Ronnie Grisanti’s and later opened Elfo, the restaurant he owned with his wife Kim, first in Chickasaw Oaks Village and later in Germantown. (Judd Grisanti owns Ronnie Grisanti’s in Regalia.)

Alex Grisanti also owns 9 Dough 1 pizza food truck.

In this week’s Sound Bites, we talk about the new restaurant, which has evolved over the past few months that Grisanti has held the lease. He’ll open with pizza, salads, sandwiches and take and bake items in the pizzeria on Nov. 13 and hopes to have the full-service restaurant open around Dec. 1.